A quick social media survival guide … for your boss

Guidelines for savvy social leaders

  • The best social leaders — everyone from Virgin’s Richard Branson to T-Mobile’s John Legere — know the voice they want to project, the message they want to send and the most effective networks to leverage. Their efforts are deliberate, sustained and strategic.
  • Effective social leaders generally have a support team behind them and know how to align their own channels with company efforts. They find ways to lend a human touch, while delegating skillfully and not getting in the weeds.
  • Social CEOs know how to turn to their platforms regularly to listen, learn and share. They understand the medium, and are able to react nimbly to capitalize on opportunities and avert crisis.

A quick read for busy bosses



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